Course curriculum

  • 1

    Module One: Introduction

    • Introduction
  • 2

    Module Two: SWOT Analysis in Marketing

    • SWOT Analysis in Marketing
    • Module Two: Test
  • 3

    Module Three: Marketing Research

    • Marketing Research
    • Module Three: Test
  • 4

    Module Four: Real Time Marketing

    • Real Time Marketing
    • Module Four: Test
  • 5

    Module Five: Brand Management

    • Brand Management
    • Module Five: Test
  • 6

    Module Six: Social Media (I)

    • Social Media (I)
    • Module Six: Test
  • 7

    Module Seven: Social Media (II)

    • Social Media (II)
    • Module Seven: Test
  • 8

    Module Eight: SEO Basics

    • SEO Basics
    • Module Eight: Test
  • 9

    Module Nine: Website Characteristics

    • Website Characteristics
    • Module Nine: Test
  • 10

    Module Ten: Capturing Leads

    • Capturing Leads
    • Module Ten: Test
  • 11

    Module Eleven: Campaign Characteristics

    • Campaign Characteristics
    • Module Eleven: Test
  • 12

    Module Twelve: Wrapping Up

    • Conclusion.
    • Module Twelve: Final Exam